When it comes to excellent branding, there are all sorts of different strategies out there. And while the majority of businesses go with tried-and-true methods, there are always a few rare exceptions that stand out from the rest.
In today’s blog post, we’ll take a look at a few examples of businesses they’ve taken risks with their branding – and it’s paid off big time! So if you’re feeling stuck in a rut with your marketing, maybe it’s time to think outside the box. Read on for some inspiration.
A company called “Barefoot Wine” encourages customers to drink wine without shoes
The rare, but clever branding of Barefoot Wine is certainly different from other wine companies out there. This winery encourages you to enjoy their quality wines without shoes, and turn your usual dinner date into an unforgettable experience – all while drinking a delicious, chilled glass of Tempranillo or Cabernet Sauvignon!
Whether it’s an intimate dinner for two or a large gathering, Barefoot Wine helps you tap into your free-spirited side and create unique moments that will stay with you for years. So why not kick off your shoes and set the tone for an evening of relaxation and good vibes courtesy of this rare, yet ever-so-memorable wine company?
A company called “Dirty Girl” sells eco-friendly cleaning supplies
Get ready to meet the rarest of creatures: a clean house. The key to giving your humble abode a thorough yet eco-friendly scrubbing? Dirty Girl, is a revolutionary cleaning supplies company. Saving the planet has never been so fun or successful!
Their rare branding makes this product line stand out from the rest; each product is biodegradable and cruelty-free, because who wants harsh chemicals to ruin their business? They sport cute packaging, so you can be proud to let them sit on your shelves for all to see.
Give your home a deep clean today with Dirty Girl’s sustainable solutions – you won’t regret it!
A company called “Inkbox” sells temporary tattoos
Inkbox offers rare branding for those wanting to take their style game up a notch. From playful and traditional designs to edgy and modern, their one-of-a-kind tattoos stand out from the crowd in the best way possible.
With Inkbox’s temporary tattoos, you can express yourself without any commitment or risk. Whether you are looking to switch up your look or spice up an outfit, Inkbox provides all the styling options you require. Show them who’s boss with rare branding that shows off your personality!
A company called “Lola” sells tampons and other feminine hygiene products
Lola is making waves in the feminine hygiene market with its unique branding and products that make women feel empowered. Their commitment to creating sustainable, affordable, and high-quality products has made them an in-demand favorite.
From organic cotton tampons to period management apps, Lola’s approach will revolutionize how people think about periods and pave the way for more freedom and control for consumers when it comes to female health. It’s no wonder their vibrant branding and message of empowerment have drawn so much attention!
A company called “Meow Wolf” creates immersive art experiences
Meow Wolf is an innovative company creating rare branding experiences through immersive art. Their exhibits have been described as other-worldly and engaging, allowing visitors to enter realms they have only ever dreamed of.
Although the meaning behind their work can vary, the overarching theme is clear: art should be experienced, not revered from a distance. No matter your age or artistic background, everyone can find something new and exciting in an immersive Meow Wolf experience.
Despite the challenges, there are many benefits to pursuing a rare branding strategy. When done well, rare branding can create significant buzz and excitement around your product or service. It can also lead to increased customer loyalty and lifetime value. If you’re thinking about pursuing a rare branding strategy for your business, keep these examples in mind or reach out to us at The Business Toolkit and we can brainstorm the next big branding strategy together!