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7 effective marketing materials for small businesses

Marketing materials for small businesses are essential for growth and success. They can help increase brand awareness, attract new customers, and improve sales. Let’s take a quick look at seven effective marketing materials for small businesses and how you can use them to power up your brand.

These materials can help promote your brand profile online and offline.🤩

Custom flyers

When you think ‘handing out’ you think ‘flyers’. Of course: these bad boys are just about the easiest, most cost-effective way to put your brand out there. Custom flyers are great for giving out at events, on the street, or in your office, they can be a perfect mix between sharing useful information and bringing attention to the services and products your company has to offer.


Good packaging

Yes, packaging is one of those practical things we wish we could avoid. But it doesn’t have to be practical in the way of dull or boring — custom packaging can also be practical in the way of promoting your brand with very little effort or cost.

The moment of unboxing is so critical to the customer experience that people film this stuff. There’s a whole genre of unboxing videos now. Even Mark Zuckerberg has done one.

Mark Zuckerberg used an unboxing video to show off the Oculus Rift. Note how many views this video got.

The increases in “makes the brand seem more upscale” and “gets me more excited about receiving the package”  makes people more likely to order again.

Business Cards

There’s nothing like a polished business card. If you want others to believe in your company, they must know you’re a serious entrepreneur. Taking the time to design and print a business card shows that you care about your business and want it to succeed.

Event Products

Let’s say you’re going to attend a local trade show soon. Chances are, you’ll need plenty of marketing materials. Things like booth, table throws, tents, and exciting banners will help guide visitors to your small business. From there, don’t forget to have a few extras people can take home with them. When potential customers and colleagues take your tote bags, stickers, and pens home with them, they’ll remember your business.


At some point, you’re going to have to correspond with other business entities in the area. When you do, you want to present yourself as a growing company with potential. Most business owners might overlook the idea of creating personalized envelopes. Doing so shows you’re willing to go the extra mile.

Vehicle Wraps

If your company utilizes work cars, vans, trucks, or fleets, employing vehicle wraps can prove to be a budget-friendly marketing strategy. By enveloping your corporate vehicles, you effectively generate movable advertisements that have the potential to catch the attention of potential clients no matter their location.


Brochures may be a little old-school, but old-school is still effective. If you need to convey important information about your products and services, brochures are the way to go. These give customers something to flip through and interact with. As a result, they make for educational and engaging marketing tools.

We are here to help businesses like yours grow. We are proud to offer a full range of customizable products, perfect for events, for your employees or clients. Whether you’re looking to boost morale, show appreciation, or promote your brand, our high-quality, personalized designs are designed to meet your unique needs.

Schedule a free consultation with us.


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