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7 Tips for Finding New Trends on Social Media

It can be hard to keep up with all of the latest trends in social media. Between new platforms, changes in algorithms, and ever-evolving marketing strategies, it can feel like you’re playing catch-up just to stay afloat.

With that being said, there are a few tools and tips you can use to stay ahead of the curve when it comes to emerging trends. By following the 8 tips I’m about to outline in this article, you’ll be able to quickly and easily find new trends on social media before they go mainstream.

 

1. Use TikTok Creative Center

TikTok is still a relatively new social media platform that has exploded in popularity over the past few years. Thanks to its viral content, easy-to-use app, and creative filters, TikTok has become one of the most popular social media platforms for content creators and influencers.

But it’s not just an app to browse the latest dance videos. TikTok also provides a wealth of information regarding trend discovery and analytics.

TikTok’s Creative Center allows you to filter through songs, hashtags, creators, and TikTok videos. You can select various timeframes as well as the Country you want to analyze or even the industry.

2. Follow Influencers in Your Industry

Another great way to stay up to date on emerging trends is to simply follow influencers in your industry. Not all trends will apply to all niches so it’s important to stay on top of what’s relevant to your niche.

Whichever platform you spend the most time on, make an effort to seek out other public figures in your niche and follow what they post. You can even turn on post notifications on platforms like Twitter or YouTube to be alerted as soon as their post or video is live.

The faster you’re able to react, make some relevant content of your own, and ride a particular trend, the better chance you’ll have of growing your social media presence.

And if you want to take it a step further, try reaching out to these influencers via DM or a link in their bio (if they have Linktree or a similar service) to see if there are any collaboration opportunities you could work on together.

 

Many people prefer to use Twitter to stay updated on what’s trending. This platform is known for being a hotbed of activity, with new ideas and perspectives constantly emerging.

You can use Twitter’s Trending feature but this doesn’t always give the full picture of what’s trending as it’s Country-specific.

Therefore, if you want to search for trends in other countries than your own, you’ll need to either use a VPN or a Twitter trends tool. This one for instance allows you to see that the latest trending hashtags are by Country, or even by state.

This allows you to get a wider overview of what’s trending either on a worldwide basis or on a more granular level. Based on what you find, you can then create content around it and publish it to the platform of your choice to have a higher chance of being seen by people who are interested in that topic.

 

Google is the world’s largest search engine, so it’s no surprise that its trends data is also very insightful. Google Trends lets you see how popular specific topics are in the US and globally. You can even compare multiple topics side-by-side to get a better sense of which ones are on the rise.

You can use the “Recently trending” section to get new ideas for what you could post about on social media or use Google trends to confirm an existing trend.

 

5. Join Social Media Groups on Facebook

Facebook isn’t really considered as being the “hub” anymore for the world’s latest trends. But, you can still use Facebook to connect with others and share ideas.

That’s where Facebook groups come in. To get ideas from others about what the next social trends are, try joining some Facebook groups.

There are a ton of them out there, all you have to do is a quick Facebook search. Try joining a few to see if it’s something that fits your niche. Who knows, someone in that group might just stumble upon and share the next big trend – before it goes viral.

 

YouTube is the world’s largest video-sharing site, so it’s no surprise that it’s also a great place to find out about new trends. The site’s “Explore” section highlights popular videos, giving you a good idea of what’s currently popular on the platform.

They also recently introduced “Shorts” which are basically TikTok or Instagram reel style content. You can check both sections daily to spot anything that catches your eye.

 

There are a few ways to stay on top of trends on Instagram. If you’re a frequent user of Instagram you’ll likely receive new and emerging content through your Explore page.

Browsing through this section of the app for at least a few minutes every day will probably keep you fairly up to date.

However, another tip to stay on top of trends when using Instagram is to follow large meme accounts. Most of the posts that these meme accounts make content about are related to current trends or breaking news.

Therefore, every time you check the Instagram app you’ll see the latest posts from these accounts which could then spark your inspiration to create something of your own.

 

In conclusion

Staying ahead of social media trends requires a blend of tools, patience, and networking, as discussed in this post. Utilizing TikTok’s Creative Center is a fantastic initial step to uncover emerging topics for relevant content creation.

However, this is just one aspect of the strategy. Consistent effort, collaboration within your niche, and perhaps some creative thinking are essential for real growth in your social media following.

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