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7 Website Design Trends to Follow in 2023

If you’re a business owner or a web designer looking to stay on top of the game in 2023, we’ve got news for you: it’s time to get creative! Website design trends are constantly changing and evolving due to modern technology. For that reason, new designs and features need to be incorporated into existing sites for them to remain competitive. 

website trends

But don’t worry. We’ve researched so that you don’t have to and put together a list of must-have website design trends for 2023. From dark mode and mobile-friendly layouts, interactive scrolling effects, and more: these trends will set your site apart from the crowd and make sure your content pops off the page. That being said, read on for some exciting inspiration that could take your website to the next level.

1. Get on board with AI-driven design features to keep your website up to date

It’s time to join the AI revolution for website design. Investing in AI-driven website design features is one of the best ways to keep your website up to date. With sophisticated data analysis and algorithm-based technology, those pesky website maintenance tasks will take care of themselves. That way, you can focus on the more important aspects of website management. 

Plus, AI website design means your site is always on top of the latest trends, giving your website that extra edge over competitors. So why not jump on board and see what AI-driven website design has to offer? It’s definitely worth it.

2. Go bold with dark-mode web designs

Want to make a statement in 2023? Well, you better get on board with the dark-mode web design trend. With its bold contrast, dark mode designs keep your viewers enticed and engaged. 

Instead of relying subtly on to draw attention, these designs pop by playing off of light and shade. Also, dark-mode web designs are a great way to reduce eye strain, giving your viewers an unexpectedly enjoyable experience. So why not ditch the bright whites and join in on the modern fun? Show your unique style and go bold with dark mode.

3. Embrace micro-interactions to add depth and texture to your website

When website design is the goal, the details can make all the difference. Small interactive elements known as micro-interactions can add that extra spice to your website needs. 

From motion effects to response codes and hover states, these little guys are invaluable for bringing flare and texture to your website’s aesthetic. Embrace these tiny companions as a way of deepening user experience, and allow your website to come alive with vibrant visuals and subtle surprises.

4. Incorporate more creative typography that speaks to your brand’s personality

Embedding creative typography into website design is a great way to elevate any brand. By choosing fonts that fit your personality and goals, you can ensure that website visitors connect with your brand on a deeper level. In fact, visitors appreciate when the written content is both visually impressive and easy to read. 

Taking the extra time to incorporate carefully crafted typography helps cultivate a sense of playfulness and turn website viewers into customers. So, let your website’s text be as delightful as it is informative by incorporating creative typography.

5. Utilize parallax scrolling techniques for creative storytelling experiences

Are you looking for website design trends that stand out and provide a truly unique storytelling experience? If that’s the case, parallax scrolling can take your website to the next level.

This trend involves having website elements moving at different speeds, creating a more interactive experience for website visitors. It allows viewers to become truly immersed in the story as they scroll through images and text. Also, it requires them to interact with elements of the website to progress through the narrative. 

Parallax scrolling is an amazing technique for bringing unique, creative stories to life and providing website visitors with an unforgettable user experience. Because of that, this is a website design trend in 2023 that you certainly don’t want to miss out.

6. Take advantage of voice control technology

There’s no denying that voice control technology is a website design trend to be reckoned with in 2023. With the help of virtual assistants like Alexa, Siri, and Google Assistant, website content can be navigated without ever lifting a finger. 

From morning news briefings to ordering groceries or accessing medical records, it’s never been easier to take advantage of this fun and futuristic website feature. Imagine how much faster and more entertaining performing website tasks could become. No more time wasted manually clicking through pages: just say the word and you’re there. So go ahead and join in on the voice control craze. Your website visitors will thank you for it.

7. Keep it minimal: less is more when it comes to website design

Gone are the days of website designs clogged with text, busy backgrounds, and unnecessary elements. Keeping website design minimal is a popular website design trend these days, and the ‘less is more’ mantra certainly applies to website design. 

With minimalist website designs, website visitors can quickly and easily focus on only the most important aspects of the website. That way, they’ll get the information they need as quickly as possible. 

Keeping the website design minimal looks better and makes for a smoother browsing experience. Also, it gives website designers more room for creativity when it comes to achieving an eye-catching design.


Well, there you have it: some website design trends to keep an eye on in 2023. Who knows? Maybe next year, we’ll be looking back at some of these as tried and tested standards. After all, the web is constantly evolving, and staying ahead of the curve means you’ll always be one step ahead of everyone else. And if you need some assistance implementing, brainstorming or discussing these design trends, reach out to us at The Business Toolkit and we will help your web design dreams come true.