How Your Logos Can Affect the Customer’s Perception of Your Brand?

Companies are recognized by more than just their name; they can be defined by color. Think of green and you may think of John Deer. The color Pullman Brown is known for UPS. Even my son knows Mary kay by the pink cars that they drive. Logos for a business are one of the best branding tools that you can use. The Nike Swish is one of the most identified logos in America. There were even commercials where a chip company took their logo out of the commercial and yet everyone knew what the logo was supposed to be. Board games have been created about identifying known logos. If you operate a business, you need the right logo for your brand.

Choose your color with understanding—not just favoritism

Many small companies do not have years of marketing behind them and need to have a logo that will stand out and bring consumers to your market. The color of your logo can be a major impact on what people think. 95% of the of the top one hundred brands only use one or two colors. This simplistic thinking actually allows people to associate colors with a brand. The right color will actually matter. There are hundreds of colors to use, but knowing what one is critical. The top color in creating logos for business is blue. The second is red, and the list goes all the way down to yellow and gold being the least used. So what do people think about when they see certain colors? Blue is a relaxing color and reminds people of the sky or the ocean; it is associated with trust and security. Blue is a confident color. Red is a passionate color that can be aggressive or energetic and attention grabbing. Purple is a sophisticated color and also is nostalgic, mysterious, and spiritual. No matter what color you choose for your logo for a business, there are various shades of each to choose from.

Words matter but typography also matters in logos for a business

The wording in your logos for a business is important but also the typography of the wording is equally important. When looking at graphic design typography is thought to be the art of arranging a message in a readable and aesthetically pleasing composition. Each font can have a different effect on what people see on your logo Serif Fonts depict being traditional and professional. San Serif can demonstrate crisp and modern. Handwriting fonts can be friendly and approachable. Memes and pictures can also be part of the font of your logo. Many logos have a combination of fonts.

If your logo for a business includes an image, ensure it represents you now and in the future

When using an image as part of the logo you will need to research your image to ensure that it will connect to the audience that you are wanting to bring to your product. The image should not be a clip art and should be something original. Think about the image and what it portrays now and in the future. Currently with the cancel culture being so active it is important to get this right to ensure that it is not misconstrued in the future. When done right, this logo can represent your company without having to even name your company, but this will take time. Apple has not used its name on it brands for years it is just the picture. Starbucks also has removed its name from many of its products and it is just the logo picture. There is a benefit of designing the right logo picture.

If you are wanting to know more about designing your logo for a business to enhance the success of your business, click here.

Professional Logo Creation Vs Free Logo Makers

The face of any company on billboards, in digital media, and print media is going to be your logo. A good quality professional logo is going to be one that is memorable, interesting, and makes people think of you immediately when they see it. Think of the Nike swoosh. Any new business is going to try to come up with some sort of logo for their advertising; however, is it best to go with a free logo maker software, or should you be looking towards hiring professional logo maker companies?

Free Logo Makers

New businesses are often trying to find ways to cut corners for costs because most have shoestring budgets until they get up and running and start earning actual profits. One way to cut back on costs is to reduce advertising costs, and this could result in going with making a company logo through any number of free logo makers rather than going with logo maker companies.

Free logo makers can have some advantages depending on what you are looking for. If you yourself are already a very talented, and artistic person, then using a free logo maker is going to make sense because you have the skills to create your own logo—you just need software to do it effectively. Of course, having an understanding of effective branding and marketing strategy is also needed, beyond just creative skills.

Free logo makers’ major disadvantage is the fact that if you do not have branding knowledge, what you create may not be something that is very effective in catching consumers’ eyes. As well, you need to understand other concepts such as color psychology and patterning in order to make a true impact. Lastly, you need the free time in order to learn free logo makers, and you need to spend the time designing a quality logo.

Professional Logo Creation

If you are lacking knowledge in branding, color psychology, patterning, or raw artistic skills, then logo maker companies are going to be your best bet for getting a good quality professional logo for your company.

Professional logo maker companies have years of experience in making logos, as well as expert knowledge in branding, color psychology, etc. in order to create an effective brand that will captivate audiences. Using a professional company frees up your time to work on more important parts of your business. Also, if time is a factor, a professional company like ours at The Business Toolkit promises to get your professionally designed logo to you within 3 days.

Hiring professional logo maker companies for your company logo may end up costing more than using free logo makers, probably a few hundred dollars, but in the end, you get a high-quality logo you know is going to be effective. You may also end up spending more time actually searching for logo maker companies that you like than it takes for one of them to send you a logo.

Professional Logo Creation That’s Right for You

If you are looking for logo maker companies, make your first and last stop be The Business Toolkit. We offer competitive rates, high customer satisfaction and a logo creation turnaround of only 3 days.

Five Mistakes to Avoid While Choosing a Logo for Your Business

Your logo is part of the face of your company. There are so many famous logos that automatically bring the company to mind when you see them. You don’t even need to see the company’s name to know who they are. So, it’s important that, when you are at the logo designing stage of creating your business, you end up with a logo that will properly represent your company and be easy to recognize by your customers. Here are five mistakes to avoid when designing logos for business.

1.  Complicated Design

The first thing you should consider is a simple design. It’s fun to come up with all kinds of complex and fancy designs to represent your business, but that may not turn out the best on paper. You want to choose something simple and easy to see. You don’t want to have too many colors, colors that are hard to read, or colors that completely clash with each other. You also want to make sure you choose a legible font. You don’t want to overcomplicate the design by having multiple fonts, either. For logos for business, a clean, simple design will help draw your customer’s eye and pique their interest.

2.  Unoriginal Work

Make sure you design is original. You don’t want people thinking that you copied the logo from someone else’s business. It’s also good to steer clear of stock art and use original art only. You don’t want your logo to remind people of a different business. You want your logo to stand out and properly represent you. People should think of you when they see it.

3.  Catering to your own taste

It can be tempting to get creative and design logos for business that you like. However, the goal should be that your potential customers and clients like your logo. You want people to be drawn to it and to recognize it. Something you like may not have that effect. It’s always important to know your target audience and strategize your marketing accordingly.

4.  Complicated Slogan

Many logos include a slogan, and you may want to do the same. You do not want your slogan to take up the entire design. A wordy slogan will not draw the attention of your potential customers as well as a simple logo for your business that has fewer words.

5.  Paying too Much for Your Logo for Your Business

It doesn’t have to cost a fortune to be a great logo—especially if your business is just getting started. You don’t want to break the bank right out of the gate. Some big companies pay millions for logo designs, but that’s not necessary. There are affordable logo designers that will provide you with a professional-looking logo. There are also lots of quality logo design resources available as well.

Avoiding these five key mistakes will help you choose a great, eye-catching logo for your business. It will still be fun and will represent who you are and what you offer, but it will also be attractive to your customers. This will be the best way to promote your business and grow. If you’re not sure where to get started with your logo design, we can help.