Remember that the earlier you start planning, the more prepared you will be when it’s time to launch seasonal promotions.
Not sure how to make the most of the holiday season?
Here are 8 Christmas promotion ideas that can help you make more sales and increase customer loyalty.
1. Start your promo campaign early
Before we move to more specific promo ideas, here is a general principal worth considering, especially if you’re a small brand:
There’s no rule saying you must wait until mid-December to start promoting your offers.
You can begin sending your holiday-themed emails as early as November. This is especially relevant if you have a limited Christmas collection or if your products often end up being gifted.
Note that your Christmas promo emails don’t have to be all about sales and discounts either.
Here are five other email ideas that will create a sense of excitement around your brand:
- Teasers about upcoming promotions
- Countdown to the launch of the sale
- Gift ideas, broken down by budget
- Pre-sale offers for VIP customers
- Holiday must-have products.
Starting your email campaign early allows you to build anticipation and ensures that your brand is top of mind for your customers.
2. Add a “gift navigator” to your website
Pop-up gift filter is one of the easiest tactics you can implement in your store, and you can do it even without a developer. Not only does it show that you have gifts for every budget and every type of audience, but it also streamlines your customer journey by helping them navigate.
Whether your online store runs on Shopify or any other platform, you can add a filter like this one using Getsitecontrol – a no-code popup builder. All you need to do is select a popup template, adjust it to your store, and assign product collection URLs to each button
3. Bundle gift products together
Many of your customers will be busy during the holidays. Every decision takes mental energy, and when there is so much to do around this period, they’ll be happy to offload some of these decisions.
When you create gift bundles available during the holidays, you’re offering a win-win situation!
Bundles benefit you because you will sell more than a single product, while your customer benefits because they have one less decision to make. Instead of having to curate their own bundles for a loved one, they can choose from existing bundles and skip the curation.
If you offer an advantageous price for your bundle – meaning that the price of the bundle is cheaper than buying everything separately – your customers will also benefit by saving money.
There are many creative ways to “pack” gift bundles and present them to your customers as value packs, gift baskets, bundles for him, for her, for the little ones, etc.
While you may not have as high of a profit margin on gift bundles, you’ll be more likely to sell more of them – another win for you.
4. Display a countdown timer
We’ll talk a bit more about website preparation later in the article, but a quick trick you can do without changing the design of your store is adding a timer counting down to the beginning of your Christmas sale.
Alternatively, if you’re running an early Christmas promo, use a timer to let customers know how soon the sale will be over and create a sense of urgency.
If you’re using one of the popular website platforms, you should be able to add a countdown timer to your website without dealing with the code, by using dedicated apps and plugins. For example, there is HurryTimer plugin for WordPress, Countdown Timer app for Shopify, and Elfsight Countdown widget for Squarespace.
5. Offer free shipping and returns
To obtain gifts for all their loved ones, your customers will most likely need to source products from several places.
This means that shipping fees can quickly add up.
Increase the chances of converting holiday shoppers by offering free shipping during the holiday season – if you don’t offer free shipping already. If your online visitors have a choice between a similar store that offers free shipping while yours doesn’t, they’re likely to pick the option with free shipping.
Additionally, if you don’t already offer free returns, consider adding this to your list of Christmas promotion ideas. Your customers may worry about whether a certain product is a good idea for their loved one.
What color should they pick? Will they even like this gift?
And the more they worry, the less likely they are to buy. So just remove the risk factor from their purchase by allowing them to return the item for free!
It’s up to you if you want to offer exchanges or full refunds, but in either case, your customer knows their loved one will have options if they don’t like the gift or prefer a different variation of the same gift.
6. Run a holiday contest or giveaway
You can run contests and giveaways all year, of course. But make sure you give yourself the bandwidth to run holiday-themed contests and giveaways especially during this time of the year.
In an effort to complete their holiday shopping on budget, your visitors are likely to be interested in entering contests and giveaways during this time.
Plus, this is the season for gift-giving, so why not take advantage of this time to cultivate more loyalty from your customers by running a giveaway?
In addition to running a traditional giveaway, consider adding a small gift for each purchase that surpasses a certain price threshold. Just make sure the production cost of the gift is in line with the price threshold you choose so that you don’t cut into your profits too much.
7. Run a “12 Days of Christmas” promo
“12 Days of Christmas” is a common Christmas promotion idea that adds some variety to holiday e-commerce marketing.
During this type of promotion, each of the 12 days will typically focus on promoting one discounted item every single day.
But this type of promotion does more than mixing things up for your visitors – it adds an element of scarcity to your holiday marketing efforts.
That’s because each item is discounted for only 24 hours. So if your visitors are interested in your discount of the day, they know they have to purchase on that day if they want to take advantage of this promotion.
On top of that, a 12 Days of Christmas promo acts like a fun event! Customers who follow your brand will be excited to follow along for the ride and anticipate what happens next.
Keep in mind that you can do more than offer a different discounted item on each day. You can also:
- 🌟 Announce a new limited-edition item
- 🌟 Perform a surprise giveaway
- 🌟 Launch your new holiday-themed quiz
- 🌟 Offer double the loyalty points for purchases
- 🌟 Run a buy-one-get-one-free promotion
8. Run a Christmas-themed ad campaign
Does your e-commerce brand have a paid advertising budget?
If you’re running pay-per-click campaigns on search engines, you should start targeting keywords that will typically be used during the holiday season instead of relying on your usual keywords.
If you keep your existing PPC campaigns as is, you’ll likely see a decline in results as people are shifting their search behaviors in preparation for holiday shopping.
Additionally, you can run social media ad campaigns to supercharge the results of your existing holiday promotions. For instance, if you’re running the previously mentioned 12 Days of Christmas promotion, you can expand its impact using Facebook ads.
Keep in mind that if you are brand new to Facebook ads, now may not be the time to start. It takes time to begin seeing results from this type of advertising as you accumulate data on which audiences respond best to your ads – and if you don’t have this data yet, it will be difficult for you to get a positive return on ad spend during a short-term promotion.
Make an impact this holiday season with these Christmas promotion ideas
By now you should have a few Christmas promotion ideas brewing in your mind to help your ecommerce store make the most of this holiday season.
Remember that you don’t have to run all of these promotions in order to succeed. Pick the ones that make the most sense for your brand, as well as what your audience is looking for. And if you run a smaller e-commerce brand, choose the promotions that will be easiest for you to implement while giving you more bang for your buck.