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Dos and Don’ts for social media marketing in 2024

For entrepreneurs and brand owners, delving into the intricate realm of social media marketing can seem like a daunting task. The sheer volume of considerations, daily tasks, and potential pitfalls can quickly turn the journey into a bewildering experience.

To alleviate this complexity, we’ve compiled a comprehensive guide outlining imperative actions to embrace and pitfalls to sidestep. The guide is categorized into four crucial domains: content creation, interactive engagement, effective hashtag utilization, and profile updates. By breaking down these essentials, we aim to simplify the social media landscape, ensuring a clearer path for navigating the intricacies of promoting your brand or business.

Social Media Dos

1. Do Test and Try New Things

It’s essential to continuously test and try new things on social media, as the platforms are always evolving.

Instead of sticking to the same strategies all the time, experiment with different tactics that can help you reach and engage your target audience better.

Whether it’s running ads targeting specific demographics or creating content around certain trends, testing different strategies can help you improve visibility and engagement.

Always be on the lookout for new features or updates that could benefit your business – being aware of these changes and taking advantage of them is key to staying ahead of the competition.


2. Do Create Content for Your Ideal Customer

When planning your social media strategy, make sure you focus on creating content that appeals to your ideal customer.

This way, you can tailor the material in a way that speaks to your target demographic and motivates them to take action.

Whether it’s informative blog posts, educational videos, or interactive polls – ensure that whatever you’re putting out there is providing your customer with the right information they need to make an informed decision.


3. Do Be Consistent and Post Regularly

For your content to reach more people on social media, consistency and regular posting are essential.

Consistent posting not only helps you create a routine around your social media marketing activity, but it also encourages the algorithm to show your content more often.

Regular posting also gives you an edge when it comes to competing with other businesses on social media, as staying active helps ensure that your brand remains top-of-mind for potential customers.


4. Do Build Relationships and Engage with Your Followers

When it comes to successful social media marketing, engaging with your followers is key.

This helps to create relationships and trust with them, as well as giving you invaluable feedback from customers, which can be used to improve your content or strategies.

Make sure to respond to comments, answer questions and share other people’s content that could potentially interest your followers.

This will not only help you stand out but also form a strong connection with them.

Plus, it gives you an excellent opportunity to uncover potential leads and gain insights into what customers want from your business.


5. Do Optimize Your Profile

Optimizing your social media profiles for your business is an important step to ensure that customers can easily find and connect with you.

Include relevant keywords in your bio so the algorithm recognizes what kind of content you’re posting and shows it to more people.

Additionally, add a call-to-action in your profile, encouraging followers to take the next step and become customers. This could be a link to sign up for a newsletter, download an ebook or join your loyalty program.

By optimizing your profile, you’ll make it easier for potential customers to find you and understand what kind of services you offer.


6. Do Vary Your Post Type

When it comes to social media, diversifying your post types will keep followers engaged and interested in what you have to say.

It’s important not to focus solely on promotional or self-serving content, as this can become repetitive and dull quickly.

Aim to mix things up by posting different kinds of content, such as educational pieces, stories, industry news, polls, and surveys.

This will capture the attention of viewers and encourage them to engage with your posts, boosting reach and helping build relationships over time.

Additionally, varying post types provides an opportunity to control how you come across on social media and how customers perceive your brand.


7. Do Use Relevant Hashtags

Using relevant hashtags is a great way to boost the visibility of your posts and reach out to new audiences.

Hashtags can help you join larger conversations related to your industry, or they can be specific to the post itself.

Include a few popular and relevant hashtags in each post; this will increase your exposure and help you build relationships with potential customers or industry peers.

Just remember that it’s best to stick with 6-12 hashtags per post for optimal engagement.


8. Do Monitor Your Performance

Monitoring your performance on social media is essential to understanding how well your content is doing and what kind of impact it has on your audience.

This means keeping an eye on key analytics like engagement rates, follower demographics and activity, post reach, and impressions.

Knowing these metrics will give you a better idea of what kind of content resonates with your followers so that you can create more of it in the future.

Additionally, monitoring your performance will help you identify key influencers to partner with who can help amplify your message and bring more people to your page.

By staying on top of the metrics, you’ll be able to create more effective content and make sure your message is reaching the right people.


Social Media Don’ts

1. Don’t Steal Images

When creating content for social media, it’s essential to remember that stealing images is never okay.

Not only is it unethical, but you could also face legal repercussions if the original creator takes action against you.

Additionally, using someone else’s work without attribution might give off the impression that you don’t understand or respect copyright laws.

To avoid any issues, choose to use original images or ones that are free for commercial use.

You can find great royalty-free images and videos on several websites and applications such as


2. Don’t Expect Instant Results

It’s normal to want quick results when it comes to social media marketing, but try not to fall into the temptation of expecting instant success.

Building a successful presence on social media is more of a marathon than a sprint, so don’t expect instant results.

It takes time and effort to build relationships and trust with your audience, so take the necessary steps to develop an effective strategy tailored to your needs.

Remember that success doesn’t happen overnight; focus on growing your presence steadily and you’ll eventually see the rewards!


3. Don’t Take Haters Personally

As a business, it’s all too easy to be discouraged by the trolls and haters on social media. We know how discouraging negative comments can be, and it’s hard not to take them personally.

Try your best to remain focused, motivated, and positive – don’t let these people get in the way of achieving your goals!

Remember, the majority of viewers on social media are genuine users who want to engage in a positive way, so don’t let the mean comments or trolling influence how you feel about your content or your business.

Focus on providing quality content that resonates with your audience and keep striving for success.

4. Don’t Obsess About Perfection

When it comes to posting content on social media, you don’t have to be perfect.

While it’s important to keep grammar and spelling in check, don’t get too caught up in striving for perfection every single time.

Perfection is not always possible or realistic, and focusing too much on achieving it can lead to unrealistic expectations.

Instead, aim to create content that resonates with your audience and conveys your message in an authentic way.

Your followers will connect with you more if they can see that you’re human and approachable.

And don’t forget to have fun – after all, it’s your content! So make sure you enjoy the process and be yourself.


5. Don’t Be Fake

Social media can be a great place to market your business, but it is also important to stay authentic.

Be honest and transparent about who you are and what you offer. Post pictures of yourself and be open to engaging with your audience.

Posting fake or misleading information can create distrust, which can ultimately damage your reputation as a business.

Show that you are approachable and connected to the people who support your business.

Don’t be afraid to show off your personality too! People will appreciate it if they can relate to you, so don’t be afraid to show your true self, quirks, and all.

Showing people who you really are will help build trust and create loyal customers in the long run.


6. Don’t Focus on Vanity Metrics

It’s easy to get caught up in the numbers on social media, such as follower count and likes.

While these metrics do provide a good indication of engagement, they should not be the only measure of success for your business.

Focus instead on creating meaningful content that resonates with your audience; encourage genuine conversations and interactions with your followers, and analyze the data behind it.

Don’t just look at vanity metrics – pay attention to the number of shares, comments, and clicks you get from your content as this will give you a better understanding of how your business is performing on social media.

 7. Don’t Ignore Comments

It’s important to interact with your followers on social media, especially when they take the time to leave comments.

Show that you genuinely care about their experience by reading and responding thoughtfully to all of their comments – both positive and negative.

Acknowledging compliments will show your appreciation for them, and addressing issues will demonstrate that you value feedback and are willing to improve.

Taking the time to reply will help strengthen and maintain relationships with your followers over time.


8. Don’t Be Overly Promotional

It’s important to share content and information about your business on social media, but don’t be overly promotional.

People don’t like being bombarded with ads and sales pitches all the time.

Instead, focus on providing interesting and useful content that will resonate with your audience.

Create a balance between promoting yourself and engaging in conversations with your followers.

Ask questions, post polls, and share relevant articles or images to spark conversation.

Showcase the people behind your business too – let them tell their stories and show the real human side of your company.

Above all, remember that social media isn’t just for selling what you offer, but it’s about creating relationships and building trust with potential customers.




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