Your logo is part of the face of your company. There are so many famous logos that automatically bring the company to mind when you see them. You don’t even need to see the company’s name to know who they are. So, it’s important that, when you are at the logo designing stage of creating your business, you end up with a logo that will properly represent your company and be easy to recognize by your customers. Here are five mistakes to avoid when designing logos for business.
1. Complicated Design
The first thing you should consider is a simple design. It’s fun to come up with all kinds of complex and fancy designs to represent your business, but that may not turn out the best on paper. You want to choose something simple and easy to see. You don’t want to have too many colors, colors that are hard to read, or colors that completely clash with each other. You also want to make sure you choose a legible font. You don’t want to overcomplicate the design by having multiple fonts, either. For logos for business, a clean, simple design will help draw your customer’s eye and pique their interest.
2. Unoriginal Work
Make sure your design is original. You don’t want people thinking that you copied the logo from someone else’s business. It’s also good to steer clear of stock art and use original art only. You don’t want your logo to remind people of a different business. You want your logo to stand out and properly represent you. People should think of you when they see it.
3. Catering to your own taste
It can be tempting to get creative and design logos for businesses that you like. However, the goal should be that your potential customers and clients like your logo. You want people to be drawn to it and to recognize it. Something you like may not have that effect. It’s always important to know your target audience and strategize your marketing accordingly.
4. Complicated Slogan
Many logos include a slogan, and you may want to do the same. You do not want your slogan to take up the entire design. A wordy slogan will not draw the attention of your potential customers as well as a simple logo for your business that has fewer words.
5. Paying too Much for Your Logo for Your Business
It doesn’t have to cost a fortune to be a great logo—especially if your business is just getting started. You don’t want to break the bank right out of the gate. Some big companies pay millions for logo designs, but that’s not necessary. There are affordable logo designers that will provide you with a professional-looking logo. There are also lots of quality logo design resources available as well.
Avoiding these five key mistakes will help you choose a great, eye-catching logo for your business. It will still be fun and will represent who you are and what you offer, but it will also be attractive to your customers. This will be the best way to promote your business and grow. If you’re not sure where to get started with your logo design, we can help.