5 / 5
Blog Topics

How to Choose a Logo Color ?

Picking the perfect logo colors is like wearing the right outfit – it showcases your business’ strengths and attracts the right customers. And, let’s be honest, the wrong color combo can turn things into a fashion disaster!

We’ve all heard about color psychology and how it can affect our moods and behaviors. Yellow is all about sunshine and cheerfulness (because who doesn’t love a bright and sunny day?), while green brings to mind peaceful moments, like lounging in the grass and gazing up at a leafy canopy. But hey, do these color “rules” really hold any fashion weight in the world of business and branding? Let’s find out!

Read on to discover the history behind logo color meanings, and how to stand out from the competition.


How to choose a logo color?

Before picking your logo color scheme, think about the message you most wish your business to convey. What virtues do you want to highlight? Speed, bold innovation, efficiency, compassion, intuitiveness?

When selecting logo colors, it’s crucial to consider the brand personality traits that resonate with your target customers. Consumers tend to choose products that align with their personal identities, whether consciously or subconsciously. Colors play a significant role in this process by helping consumers categorize products and services, enabling them to identify which ones are meant for them and make purchasing decisions among similar offerings.

Once you have a clear understanding of the brand identity you want to convey, take a closer look at the list of colors mentioned here. Identify which colors have the potential to convey the right message and evoke the desired emotional response from your target audience. By carefully selecting your logo colors, you can strengthen your brand’s appeal and create a strong connection with your customers.

How to combine logo colors?


logo colors








While you might get away with focusing  solely on brand personality traits to come up with a single logo color, combining colors is where you have to take into account visual harmony. After all, your brand might be earthy and luxurious, but brown and purple are two colors that just don’t go well together visually. At the same time, there are techniques to help you leverage tried and true aesthetic principles to combine colors effectively.

The color wheel

A circular representation of how colors are paired based on their light frequencies in nature—is an essential starting point for working with colors. It provides a scientific method for combining colors based on their proximity to one another on the wheel. Some common color wheel pairings include:

color wheel


  • Analogous: a harmonious selection of colors that are next to one another.
  • Complementary: a contrasting colorselection of colors that are opposite one another.
  • Triadic: a selection of three colors that are opposite from one another based on an equilateral triangle

Once you start looking around at logos with multiple colors, you’ll notice many take advantage of these color wheel pairing techniques.

Remember, you don’t have to use logo colors in equal portions. Select a dominant color and add a contrasting accent color sparingly for maximum impact. The accent color should be bold and eye-catching, making it pop in your design. This approach allows you to incorporate multiple colors without overwhelming your logo.

How culture impacts logo color meanings?

When considering logo colors for an internationally-oriented brand, it’s important to be mindful of the symbolic meanings associated with those colors in different cultures. For instance, while white may symbolize purity in most Western cultures, it can be seen as a symbol of death in certain Eastern cultures. By exercising foresight and cultural sensitivity, you can make informed color choices that resonate effectively across various cultural contexts. Taking this approach ensures that your logo color meanings align with your intended message and avoid any unintended misinterpretations.


How to choose logo colors that stand out from the competition?

Brand recognition is key to an effective logo, and one way to stand out is by selecting a color palette that differs significantly from your major competitors. While a particular color might initially seem like an obvious choice for your brand, it’s likely to be a common choice for businesses in your industry as well.

For instance, if you search for “cafe logos,” you might find that brown logos dominate the results. While brown may seem like a fitting color for a cafe, if it aligns with the majority, it can lead to your brand getting lost in the noise.

To make a lasting impact, it’s important to consider colors that set you apart from the crowd. Choosing a distinct color palette helps your logo stand out, catch attention, and create a memorable impression. By opting for unconventional colors, you can effectively communicate your brand’s unique identity and differentiate yourself from competitors.

Choosing a logo color

Goes beyond expressing your company’s identity – it’s about highlighting what sets your company apart. The “cafe logos” example illustrates the issue of superficial color choices based on common brand traits shared by competitors. Instead, color should convey something more meaningful to your audience, as it is a powerful and instinctive form of visual communication.


What color will your logo be?

Selecting the color for your logo goes beyond personal preferences, like favoring green and desiring a dark forest logo. It’s important to consider how you want your brand’s personality to be perceived and how colors can effectively communicate that to your customers. Additionally, examining what your competitors are doing can provide insights on how you can stand out in a more traditional industry by embracing an exciting and fun image. Sometimes, going against the grain can yield better results than following the crowd.

Need to talk to one of our brand consultants? Reach out 


Related Articles