A brand identity is not only just a logo, a website, or a name. It’s much more than that. It’s your company’s personality and the way you communicate with your customers and your target market.
But how do you create a brand identity that’s unique and recognizable? Read on to find out.
What is a brand kit?
Brand Kits are a collection of templates, images, and other assets that can be used to create a unique brand identity for a business. A brand kit provides a starting point for creating a brand identity that’s consistent across all of your marketing activities.
It’s the first element that people see when they encounter your company and it sets the tone for everything else you do as a business.
Why Do You Need a Brand Identity?
Think of your brand as a person, and you need to give it a name, a personality, and a story. You need to integrate it into every aspect of your business, from your website to your social media posts to your email signature, and even your business cards.
When you create a brand identity, you need to think about what your brand represents. This will help you build a brand that your customers will love.
How to create a brand kit?
Assess Your Current Brand Identity
First, you need to understand your brand. What is your brand and how do you want your audience to think about you? What do you want them to feel when they interact with you?
Your brand is your unique combination of experiences, skills, and personality. It is what you stand for, what you believe in, and what you want to be known for. So, you need to figure out what your brand is.
How to assess your brand identity?
- Examine the business and the market.
- Determine the most important business objectives.
- Who its customers are.
- Determine its personality and the message it wants to convey.
Research your target audience
To identify your target audience effectively, you must understand their needs, wants, and values, and how your offerings align with them. You need to provide value that your audience can relate to.
Define your target market and why they need your services.
- Who is your audience?
- What are their demographics?
- What interests them?
- What challenges do they face?
- What problems are they trying to solve?
By defining and understanding your target market, you can tailor your messages to resonate with this specific group.
Audit your competitors
Conducting a competitor audit can provide valuable insights for your brand. For example, if you’re a consulting company, your competitors might be larger firms with a broader range of services. To start, identify your competitors through methods like:
- Google search
- Trade publications and directories
- Social media (e.g., Facebook, LinkedIn)
- Interviews with industry experts, customers, or suppliers
By using these methods, you can compile a list of competitors for a thorough competitor audit that yields valuable insights into your competitive environment.
Design your Logo
What is the 1st thing that a customer notices when it comes across your brand? That’s right, it’s your logo!
It is one of the most important parts of the process of creating a brand kit. A powerful logo represents the essence of your company.
A logo is an important marketing tool for any business. It helps to establish brand recognition and attracts customers. A well-designed logo can help your company stand out from the crowd, as well as improve your company’s credibility and professionalism.
Below are some tips and tricks to keep in mind when designing great logos.
- Make it unique and identifiable
- Keep it consistent
- Create in high-resolution formats (e.g. PNGs,JPGs,PDFs)
- Keep it simple, neat, and clean
- Make it scalable to work in a variety of sizes
- Choose an interesting and suitable color combination
We assist you in creating a unique logo tailored to your business
Choose your Color Palette
One of the main elements in creating a brand kit is choosing your color palette.
When it comes to colors, establishing a trademark palette will help you achieve a consistent look and feel.
When choosing colors for your brand, there are a few things to keep in mind.
- What are your colors? Explore the meaning of colors and align yourself with colors that make sense to your brand.
- Search for inspiration. Find an object, an atmosphere, or an image that you think resonates with your brand.
- Use your inspiration to choose your colors – Use the source of inspiration and draw the colors from that.
- Colors should be visually pleasing to the eye and be harmonious.
- It should be easily identifiable and memorable.
Colors carry diverse meanings, communicate distinct messages, and evoke various emotions.
For example, blue often instills a sense of trust and strength, while red can ignite feelings of passion and intensity. Gray symbolizes peace and equilibrium, while yellow embodies optimism. It’s vital that the colors you choose align with the message you intend to convey.
An effective color palette should be straightforward and adaptable, offering ample room for creativity without becoming overwhelming. This typically includes the following components:
1. Primary color
2. Secondary colors
3. Accent colors
To ensure consistent presentation of your chosen colors across different media, be sure to provide the corresponding hex codes, RGB values, and CMYK color codes.
Some tools to help you in generating your color palettes:
- Coolors.co to generate palettes
- Mycolor to generate gradients
- Adobe Capture app to generate colors from images.
- Test your color palette to see if the colors are compatible.
Choose your Typography
Let’s start with the basics. The font you choose should be easy to read and understand.
Font selection is another important aspect of creating a brand kit. There are many different fonts to choose from. Some are more elegant, while others are more fun.
The font that you choose for your brand kit will go a long way in your branding. Choosing the right font gives your brand kit a more professional and sophisticated appearance.
A lettering design that includes changes in size, weight, slope, width, and other factors is known as a typeface. Each of these typeface variations is referred to as a font.
You can choose to have 1 main font type and 1-2 secondary fonts.
Some free sites to check on font styles:
We’re here to assist you every step of the way. Schedule your free consultation here!