UX Strategy Examples
So, what does a good UX strategy look like? Let’s break down a few examples.
The Google search page stands as a testament to the beauty of user experience. Here’s the rationale behind this assertion: It’s straightforward and fulfills your expectations precisely. While there are alternatives to access Gmail, Google Images, or your Google Account, the predominant portion of the webpage is dedicated to uncluttered white space.
What impresses us: The pristine design and minimal distractions place the central search bar at the forefront, ensuring users encounter no confusion in utilizing the search function.
The onboarding process on LinkedIn serves as an excellent illustration of how user experience can effectively steer users toward enhancing their own journey. Fresh users are presented with specific tasks designed to aid them in “maximizing their LinkedIn experience.” Each task is thoughtfully dissected into uncomplicated steps, commencing with a mere click.
What stands out: This straightforward interactive design not only sustains user engagement but also effectively communicates the practicality of LinkedIn’s service offerings.
Rover, the pet care service, offers an outstanding user experience right from the moment users land on their homepage. Upon arrival, visitors encounter a straightforward form that inquires about their specific care needs, such as boarding, house sitting, or dog walking. This form proceeds to inquire about their location, the timing of care required, and the size of their beloved canine or feline companion.
Armed with this invaluable information, Rover can promptly generate tailored search results, effectively diminishing the time users would otherwise expend sifting through care options that may not be suitable for their unique circumstances.
What we find impressive: Differing from our previous examples, Rover adopts a thorough approach to user experience by delving into the specifics, ensuring they can deliver optimal results for their valued customers.
How to Improve Your UX Strategy
So how do you ensure that UX strategy actually delivers the intended results? Jumpstart the process with these three steps.
1. Consider current conditions.
In order to chart your course effectively, it’s crucial to have a clear understanding of your current position. This begins with a comprehensive evaluation of your existing UX initiatives throughout your website. The objective here is to pinpoint the elements that are functioning well, those that aren’t, and which changes should be prioritized.
While customer feedback is undoubtedly valuable, extracting consistent data from a diverse user base can be challenging. On the other hand, your staff members represent an excellent and readily accessible resource. Encourage them to explore your present website and provide candid feedback (anonymously, if preferred). This process aids in the identification of recurring issues and common complaints, ultimately serving as the compass for the next phase of your UX strategy.
2. Identify specific objectives.
The subsequent step involves the identification and precise definition of your objectives. The rationale behind this is clear: when user feedback points to confusion and frustration stemming from your site design, the inclination to address this issue on a grand scale can be strong.
Yet, the extensive range of site features and functions often renders this approach difficult, if not unfeasible. Altering one part of your site may set off a ripple effect, triggering a cycle of frustration.
Instead, opt for well-defined objectives. For instance, if the menu navigation on your existing WordPress site proves to be cumbersome and awkward, focus your efforts there. Prioritize the resolution of that specific interaction before embarking on other improvement initiatives.
3. Map out the journey.
After pinpointing your primary UX objectives, the next crucial step is devising a systematic plan to address them. Reflect on the WordPress site scenario mentioned earlier. If your objective is to enhance navigation, it’s vital to determine which tools will effectively support this objective. Do you require a new template or theme? Perhaps a different set of plugins is necessary? Or does the entire site demand a refresh and redesign to guarantee that menu items are both pertinent and readily accessible?
By meticulously charting out your UX journey before diving into the work, you can minimize the likelihood of encountering stumbling blocks and elevate the overall quality of the final outcomes.
Key Experience Indicators
Metrics hold significant importance, but the question is: how can you gauge the impact of your UX endeavors and the deliverables of your UX strategy? Start by focusing on these pivotal experience indicators.
1. Overall Traffic Insights
The volume of traffic is typically indicative of the initial success of the UX enhancements you’re implementing. By scrutinizing traffic data for specific pages before and after the implementation of your UX strategy, you can gauge, at a high level, whether your efforts are yielding positive results.
While an upsurge in traffic doesn’t guarantee unequivocal UX triumph, it does suggest you’re moving in the right direction.
2. Social Media Engagement Levels
Elevated engagement with your social media posts can also serve as an indicator of heightened user satisfaction, potentially attributed to improved UX. This is particularly significant when users actively engage by commenting, sharing, and liking your posts. Such interactions demand effort on the part of users, an effort they are less likely to expend if your website’s UX deters them right from the outset.
3. Email Subscriptions
When your email newsletter and marketing signups experience an upswing, it’s a strong indication that your UX strategy is making headway.
Why is this significant? Well, email signups signify that users perceive your content as compelling enough to not only click through but also willingly share their contact information. This occurrence is a testament to the online experience being engaging enough to hold their attention.
4. Consumer Sentiments
Regularly conducting consumer surveys to gauge their perception of your current UX is another valuable approach. While participation rates in such surveys are typically modest, often hovering around 30% or less, this metric aids in evaluating user attitudes rather than behavior. Consequently, it provides a more nuanced understanding of the effectiveness of your UX strategy.
Solving for UX Strategy
The landscape of UX is in perpetual evolution, making it an insurmountable task to definitively “resolve” the intricacies of UX strategy once and for all. Nevertheless, with the correct UX methodology, your business can chart a course toward continual enhancement in user experiences over time.
By consistently evaluating existing circumstances and methodically implementing solutions, you have the capacity to streamline website interactions, mitigate user frustrations, and ultimately elevate overall engagement, all contributing to an augmented return on investment (ROI).
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