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How to Increase Website Conversions

Your website conversion rate is the ratio of visitors to your website that then go on to take your desired action (purchasing a product, signing up for a newsletter, etc).

If you are looking to improve your website conversion rate, there are a number of actions you can take.

Website conversion tips and strategies

Compelling buttons

To increase your website conversion rate, make sure that your desired action isn’t hidden in a boring, run-of-the-mill hyperlink—instead, be sure to use a nice looking “sign-up” or “purchase” button that is just begging to be clicked. It’s very important that your buttons look good, because a strange or unattractive button can make visitors think twice.

Fast load times

Your page load times have a dramatic affect on your website conversions—even the difference of a second or two can make or break your website conversion rate. Make sure your pages load as quickly as possible for optimal website conversion rates.

Seamless navigation

Craft an Intuitive Website Interface that Guides Visitors with Clarity and Efficiency. Ensure Every Click Leads Them to Their Destination, Creating a Smooth and Enjoyable User Experience.

Use images (in moderation)

In many cases, adding an image to your page can increase website conversion rates. Especially in a page dominated primarily by text, an image or two is a great way to break up content and keep visitors engaged. Just make sure you don’t overload a visitor with too many images—you don’t want them to be distracted or your page to feel cluttered.

Send timely cart abandonment emails

According to cart abandonment stats, the main reasons people leave their online shopping baskets are high shipping costs, having to create an account, and a complicated checkout process.

But many customers are just browsing and don’t have an explicit reason to bail out of their shopping journey. “I’ll do it later,” they think, and then they get distracted by life, work, errands, or the worst option possible—your competitor.

Cart abandonment emails serve as reminders that gently bring them back to your checkout page.

Personalize the browsing and buying experience

Some of your website visitors have concerns about buying from you. Do you ship to their country? How much does that shipping cost? Will it be hard to choose the right type, size, or color of your product?

To resonate with potential customers, ensure they feel seen, heard, and understood even before contacting your support team. Many have experienced frustration with other brands, like spending hours filling a cart, only to find out the brand doesn’t ship to their country.

Write compelling, clickable PPC ads

One of the major website conversion strategies is to ensure that your PPC ads are highly relevant to the keywords your intended audiences are searching. You’ll also see better website conversion rates if you target long-tail keywords, as those searchers are more likely to be further in the buying cycle and therefore more likely to convert.

Between search for “HDTVs” and “1080p 60Hz LCD HDTV,” who seems more prepared to make a purchase?

Focus on relevancy

Website conversion experts will advocate the important of relevancy. The key is to maintain relevance between you ads and corresponding landing pages. Your landing page should deliver on the promise of your ad (the call to action) and make it easy for the searcher to complete that action, be it signing up for a newsletter, downloading a white paper or making a purchase.


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