Landing Page vs Website: The Basics
|Number of Pages
|Five pages or more
|A single landing page and attached thank you page
|All information customers need to know
|Information about a specific item or offer
|May contain multiple modules and functions
|Usually only has text, images, and a form
|All pages are accessible
|To explain or present the organization
|To sell or capture leads
What is a Website?
Your website is a set of interconnected pages with details about your business. Generally, business websites explain what the business is, does, and products and services available. It may also house specialized pages such your business blog, log in page, a forum, or a particular function. The main purpose of a website is to describe and explain your organization or business, or give users access to a service.
- Describes your business, products and/or services
- Uses several pages connected through navigation menus
- May provide a function or service, such as online ordering, customer service, or access to research.
What is a Landing Page?
A landing page is designed to describe an offer—maybe a coupon, ebook, or a free trial—and encourage visitors to claim it. Though it’s connected to the website, it spotlights essential elements focused on conversion and doesn’t usually have navigation buttons or other links. The main purpose of a landing page is to drive sales or capture leads.
A landing page:
- Describes an individual offer, product, or service
- Usually does not have a navigation menu
- Uses a form where visitors can claim the offer and become a lead
What is an e-commerce website?
A website that allows people to buy and sell physical goods, services, and digital products over the internet rather than at a brick-and-mortar location. Through an e-commerce website, a business can process orders, accept payments, manage shipping and logistics, and provide customer service.
An e-commerce website is one that allows people to buy and sell physical goods, services, and digital products over the internet rather than at a brick-and-mortar location. Through an e-commerce website, a business can process orders, accept payments, manage shipping and logistics, and provide customer service.
Types of products sold via e-commerce
The digital component of e-commerce allows sellers to offer a wide range of products, some of which wouldn’t be possible to sell in a physical location.
Items such as clothing, furniture, food, or supplies are tangible products that can be stored in a warehouse. Sellers display goods on their e-commerce website, where consumers can like, save, or purchase them. Upon purchase, the business ships the item to the customer.
E-commerce sites are also a popular way to sell services, like consultations, maintenance, tutoring, lessons, and more. Whether you want to learn to code a website or you’re looking for an experienced trainer to help fix your dog’s troublesome barking habit, there’s no shortage of assistance available online.
Digital products—like online courses, software, podcasts, music, and e-books—are becoming increasingly popular on e-commerce sites as well. The rise of digital products has opened up a new way to learn skills on demand.
Why Do You Need a Website?
1. A business website will bring you more customers and increase conversions.
Well-optimized websites can pop up on the first page of Google search attracting new customers that weren’t looking specifically for you but were just researching a topic. There’s a much bigger chance of someone ‘stumbling upon’ your website than a social media profile
A website is available 24/7, every day of the year, from anywhere around the globe – that makes your business stay on customer’s minds even after business hours. Websites broaden your reach, and promote you without a break.
2. Websites are the center of all marketing efforts.
A website can be the first place where potential customers interact with you and learn about your business.
It can also be where they land on last, to make a purchase, because they were redirected from an email, a Facebook ad or an Instagram post.
Maybe they want to receive your emails, and that’s why they visit your site – to sign up.
Someone driving by your facilities clicks the pin on Google Maps, which directs them to your website with pricing or menu.
They might have typed your URL into their browser from a physical business card. Or, after watching your YouTube video they ‘clicked the link in the description below’ to get a coupon code for your new online course.
All your marketing efforts, no matter if your business is operating online or offline, should sprout from and lead to your own, stunning and informative webpage.
Why do I need a landing page?
While the homepage has dozens of potential distractions—you can basically call ’em “leaks” instead of links—the landing page is super focused. Having fewer links on your landing page increases conversions, as there are fewer tantalizing clickables that’ll carry visitors away from the call to action. That’s why expert marketers always use a dedicated landing page as the destination of their traffic.
Sure, the homepage looks amazing. It showcases the brand, presents various products, and provides additional information about the company and its values. Visitors can easily navigate to different sections such as job applications, press releases, terms of service, and community boards.
But they won’t necessarily make a purchase. And that’s the point.
The landing page for this customer serves a completely different purpose. Paired with super slick ads that promote a single offer, everything about it works hard to turn these visitors into customers. It’s doing a better job to convert the traffic the brand’s already getting. That’s the power of landing pages!
You should create unique landing pages for:
- PPC (pay-per-click) ads
- Google AdWords ads
- Social media ads
- Email marketing campaigns
- Podcast ads
Now you know the difference. Need help creating a website, landing page or e-commerce website? We can help you!
Schedule a free consultation with us here.