Instagram and Facebook provide a unique opportunity to connect with customers right where they spend a significant portion of their time – on mobile devices. In fact, these two platforms collectively account for one out of every five mobile minutes, surpassing the combined mobile usage of the next 10 platforms.1

So, what does this mean for advertisers?

By advertising on both platforms simultaneously, you increase your chances of reaching your target audience. When you choose to advertise on both Instagram and Facebook within the same campaign, the system optimizes the delivery to their combined user base, enhancing the efficiency of reaching your customers. Furthermore, running ads on both platforms together yields comparable or superior results for website clicks, website conversions, video views, and mobile app installations when compared to running separate ads on Instagram or Facebook’s mobile News Feed.2

Businesses across the globe are already experiencing the benefits of running campaigns on Instagram and Facebook together.

For instance, MVMT Watches achieved a 20% reduction in the cost per conversion and cost per action by running ads on both platforms. This e-commerce business streamlined the process by setting up their advertising in Facebook’s Ads Manager, ensuring that Instagram was selected in the Ad Preview section. Steven Dinelli, Ad Manager at MVMT Watches, emphasized that they utilize Instagram as an additional placement within Facebook, not as a separate channel. This approach enables them to rapidly scale their campaigns and reach a more precise target audience.

Instagram and Facebook provide a unique opportunity to connect with customers right where they spend a significant portion of their time – on mobile devices. In fact, these two platforms collectively account for one out of every five mobile minutes, surpassing the combined mobile usage of the next 10 platforms.1

So, what does this mean for advertisers?

Maximizing Advertising Reach:

By advertising on both platforms simultaneously, you increase your chances of reaching your target audience. When you choose to advertise on both Instagram and Facebook within the same campaign, our system optimizes the delivery to their combined user base, enhancing the efficiency of reaching your customers. Furthermore, running ads on both platforms together yields comparable or superior results for website clicks, website conversions, video views, and mobile app installations when compared to running separate ads on Instagram or Facebook’s mobile News Feed.2

Enhancing Versatility for Advertisers:

To offer advertisers greater versatility when running ads on Instagram and Facebook, they have the option to utilize the same images and videos for both platforms or to choose distinct creative content exclusively for their Instagram advertisements.

UGO Wallet in Canada:

In Canada, UGO Wallet, a mobile wallet app, conducted a campaign spanning both Instagram and Facebook. Initially, they initiated their campaign with identical creative content on both platforms. However, as the campaign progressed, UGO Wallet made the decision to segment their approach for Instagram, implementing unique creative material for this platform. Upon concluding the campaign, UGO Wallet witnessed a 45% improvement in the cost per install for their combined campaign compared to previous campaigns that solely ran on Facebook.

“We are consistently seeking the most effective means to engage with our target audience,” noted Katharine Ashworth, Director of Marketing at UGO Mobile Solutions LP. “

By leveraging the complementary audiences of Instagram and Facebook, we can connect with individuals in an environment where they are highly engaged within a single campaign.

Clearly, adopting placement-optimized campaigns offers a more efficient approach to reaching a broader consumer base. You can kickstart this process by incorporating Instagram into your ongoing Facebook campaign or by commencing a fresh campaign that spans both platforms.

If you need further guidance, you can book a free consultation with us!