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7 Ways to Use ChatGPT for Small Business


What is ChatGPT? 

ChatGPT is an AI chatbot created by OpenAI. It generates responses to user input using machine learning and extensive internet data. While versatile, it’s recommended to have a human editor review and refine its responses for accuracy before publication.


TIP: You might be tempted to take ChatGPT’s word as truth, but approach all of its answers with a grain of salt. Because ChatGPT was trained on such a large amount of data, it also ingested certain biases and pieces of misinformation. While OpenAI regularly tweaks ChatGPT’s models to try to ensure its responses are truthful, the chatbot can still display inherent biases or pieces of misinformation.


The basic version of ChatGPT is free, but there’s a subscription plan called ChatGPT Plus that costs $20 per month. While the free version is sufficient for most users, ChatGPT Plus offers benefits like uninterrupted access during peak times, faster response speeds, and priority access to new features. It’s powered by GPT-4, an upgraded version with improved problem-solving skills and broader general knowledge compared to GPT 3.5. Developers can also access ChatGPT and GPT-4 through OpenAI’s API, with costs based on the specific chatbot and usage.


ways ChatGPT can benefit small businesses


ChatGPT has a wide range of uses for small businesses. Ultimately, the usage is limited by business need, familiarity with the tool and imagination. It can be strange to think of outsourcing more advanced tasks to a piece of software. Once small businesses get over that hump, though, they may find that ChatGPT can offer a range of benefits.

The following are some ideas about ways to use this tool. Please note all of these examples are left at a basic level. ChatGPT can produce more advanced responses based on user input.




1. Generating SEO-friendly keywords for a topic

Identifying SEO-friendly keywords for a subject is an integral part of SEO strategy. ChatGPT’s vast amounts of training data gives it insight into what words can work for any subject, which helps boost a business’ search engine rankings.


A screenshot of generated SEO keywords. Source: ChatGPT


2. Customer Support and Engagement:

Small businesses can use ChatGPT to enhance their customer support by providing instant responses to common queries on their website. For instance, an e-commerce store can employ ChatGPT to answer questions about product availability, shipping times, and return policies, thereby improving customer satisfaction and engagement.


Here are some prompts you can use to explore how ChatGPT can enhance customer support for small businesses:

  1. “How can ChatGPT improve customer support for small businesses?”
  2. “In what ways does ChatGPT contribute to instant responses for customer queries on websites?”
  3. “Explore the use of ChatGPT in customer engagement and satisfaction.”
  4. “Explain the role of ChatGPT in answering common queries for an e-commerce store.”
  5. “Discuss the application of ChatGPT in improving customer service on small business websites.”
  6. “Provide examples of how an e-commerce store can leverage ChatGPT for customer interactions.”
  7. “Detail the impact of ChatGPT on customer satisfaction in online businesses.”
  8. “How does ChatGPT assist in handling product-related inquiries in customer support?”
  9. “Explore the benefits of employing ChatGPT to manage shipping and return policy questions.”


3. Content Creation:

ChatGPT can assist small businesses in generating content for their websites, blogs, or social media platforms. For instance, a local bakery could use ChatGPT to brainstorm creative and engaging content ideas for their weekly newsletters, helping them maintain an active online presence.

Here are some prompts that can be used to generate content with ChatGPT for a local bakery:

  1. Newsletter Content Ideas:
    • “Generate creative and engaging content ideas for a local bakery’s weekly newsletter.”
  2. Social Media Post Suggestions:
    • “Provide social media post suggestions for a bakery to showcase its products and promotions.”
  3. Blog Post Topics:
    • “Generate blog post topics related to baking, desserts, and local events for a bakery’s website.”
  4. Special Promotion Descriptions:
    • “Craft compelling descriptions for special promotions or discounts that a bakery can share on its website and social media.”
  5. Seasonal Menu Ideas:
    • “Generate ideas for a local bakery’s seasonal menu, including unique and enticing offerings.”
  6. Storytelling for Branding:
    • “Create storytelling content that a bakery can use to build its brand identity and connect with customers.”
  7. Customer Engagement Content:
    • “Generate content ideas that encourage customer engagement, such as polls, contests, or interactive posts for a bakery’s social media.”
  8. Educational Content:
    • “Provide educational content ideas for a bakery, such as tips on baking, dessert pairings, or behind-the-scenes insights.”
  9. Local Event Tie-Ins:
    • “Generate content ideas that tie in with local events or celebrations, helping the bakery stay relevant and connected to the community.”


4. Brainstorming

ChatGPT can function remarkably well as a brainstorming tool and potential sounding board. Whether you’re trying to think up a new marketing strategy, looking for various iterations on social media posts, or coming up with SEO-friendly titles — or a whole lot more — ChatGPT can help. In many cases, the limitation is on our side and stems from the instructions we give the tool.

Can you brainstorm 10 tweets in different styles marketing this article?

Here are 10 tweet ideas in various styles to market your article about how ChatGPT can assist small businesses in content generation:





5. Generating customer service emails


ChatGPT is capable of automating customer service emails effectively. For instance, it can generate messages to inform customers about scheduled system downtime, upcoming business closures, or adjusted hours for holidays. Additionally, it can craft sales emails to update customers on discounts or other promotions. Furthermore, ChatGPT can generate these emails in multiple languages to cater to a diverse audience.





6. Explaining difficult concepts

One area where ChatGPT shines is in its explanatory power. Because the tool has ingested huge amounts of data, it can answer almost any question to some degree, with the exception of current events. ChatGPT’s data only runs through 2021, so some of its responses about relatively new topics may be wrong or out of date. However, if you consider it as an automated encyclopedia that can explain topics at various levels, it functions remarkably well.



7. Helping with web development

Because ChatGPT was trained on information from across the internet, it has learned some amount of coding and web development. While ChatGPT is not capable of fully replacing web developers and designers, it can help generate stand-in web pages. This can be particularly helpful for quickly iterating through various designs to settle on a final layout and feel, as well as providing a starting point for further development.


Can you generate CSS for a responsive news website that features a pane at the top of stories?

Below is a simple example of CSS code for a responsive news website featuring a top pane for stories. This example assumes a basic structure with a header, main content area, and a top pane for featured stories. Adjust the styles as needed based on your specific design and layout requirements.


chatgpt prompt


Key takeaway

While ChatGPT is a fantastic tool, don’t entrust it with too much responsibility. Be sure to fact-check and proofread any output it generates, and remember to never give it any sensitive information.



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