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Hiring an agency vs hiring a freelancer: What’s best for your business?

There are a lot of factors to consider when hiring someone to help with your business. Do you want to hire a freelancer or an agency? Each option has its own set of advantages. Let’s break it down, so you can decide what is best for you.


Agency vs freelance

Perks of hiring an agency vs a freelancer

1. You’re getting a team of experts who can work together to get the job done right

When you hire an agency, you’re getting a winning team that’s ready to play ball and deliver results. Think of it like having an all-star lineup of experts covering every element needed to execute a successful project. It’s like having your professional cheering section shouting the praises of your brand. 

An agency can offer a great range and depth of knowledge. That way, you can be assured you’ll get bang for your buck. 

2. An agency can usually get the job done faster and more efficiently

Hiring an agency is often the way to go when you need something done quickly and efficiently. With more resources available to them, they’ll be able to get it done in record time with a minimal headache! You can almost think of them as a secret genie that you’ve asked for a favor: they will be ready and willing to grant your wishes with lightning speed. From web design to market research, hiring an agency means a job well done… and fast!

3. You’ll have peace of mind knowing that your project is in the hands of an experienced team

When you hire an agency, you can trust that your project is in good hands. Getting a top-notch team of experienced professionals to take care of it gives a sense of peace of mind that’s tough to beat. 

Say goodbye to spending sleepless nights worrying about every detail. Let the experts do their work and reap the rewards! There’s no need to panic or stress because all your project needs are already taken care of. 

4. Agencies often can work on tight timelines

If you find yourself in a pickle with a project that has to be completed ASAP, hiring an agency might just be your saving grace. Agencies are renowned for their flexibility and often take on tight deadlines with ease. It means that, if you have a last-minute task that needs some serious elbow grease, you can rest assured it’ll get done without any drama. 

No matter if you’re in the market for a one-and-done service or something more ongoing. Agencies are your absolute go-to if you want top-notch results and quick turnarounds. So breathe easy: hiring an agency is totally within reach and can help get those jobs complete faster.

5. Agencies typically have a better understanding of the big picture

When hiring an agency, there is a bonus. Along with hiring a team of experts for your project, you’ll also get the whole package deal: their ear, eye, and expertise in understanding the big picture. 

Hiring freelancers can indeed get you some great results. However, if you’re looking to go above and beyond, you might want to consider hiring an agency. The strategic insights that agencies offer can transform any project into something special.

Perks of hiring a freelancer instead of an agency

1. You’ll only pay for one person’s time

When you’re working on a project, one way to maximize your budget and still get the job done is by hiring a freelancer. Paying for an entire agency implies paying full of people who are likely only needed for parts of the project. Instead, you can hire a talented individual to cover all your bases without breaking the bank. This singular approach can make all the difference!

2. You can build a strong working relationship

Hiring a freelancer to complete your next project or task can save you a lot of headaches in the long run. By doing so, you’ll be procuring top-notch services from someone who specializes in what you need to be done. Also, you’ll have the opportunity to build a strong working relationship since you’re dealing with just one person. 

It’s like having an extra member of your team without having to shell out for full-time employee benefits! This type of relationship should be cherished and maintained. After all, what could be better than having a dynamite go-to freelancer that can meet all your needs?

3. You get to work with someone passionate about their work

Working with freelancers can be a breath of fresh air! They always come up with enthusiasm and excitement that makes the entire project come to life. 

Freelancers are passionate about their work, and they never slog through it. They make sure to bring something special to the table. Plus, you can leverage the creative energy and knowledge of someone who’s an expert in their field. That’ll ensure the highest quality at an affordable price. It’s a win-win situation! 

So, when you’re ready to take on something new, don’t overlook hiring a freelancer. Chances are they have exactly what you need and will make your project shine.

4. Freelancers often can work around your schedule

Wouldn’t it be nice to hire a freelancer who fits your schedule instead of you having to fit an agency’s schedule? Freelancers are often more flexible, giving you the power to hire someone that coordinates with your agenda and timeline. So if deadlines need to be adjusted for any reason, never fear – help is here! 

A freelancer can come in to make sure the workload is taken care of without disrupting the rest of your routine. Need a weekend warrior? They’ve got you covered! Starting a project at 3 am? No problem! Let a freelancer take on all those extra tasks, so you can stay ahead of your game.

5. You can avoid lengthy proposal processes and get started right away

Tired of wasting time on lengthy proposal processes? Instead, you can take the shortcut and just hire an experienced freelancer to help bring your ideas to life in no time at all. They usually offer unparalleled expertise and passion for their craft. So, by hiring a freelancer, you never have to worry about finding the perfect nominee for the job again!


Hiring a freelancer or hiring an agency: Which is best?

No matter if you’re looking to create a website, craft advertising materials, or boost your social media presence: the choice between hiring a freelancer or an agency can be daunting. 

It ultimately comes down to personal preference. However, you should evaluate the pros and cons of each of these models before making a decision. That way, you’ll be sure to sock away your hard-earned cash for the perfect solution. 

Having a freelancer give your project personalized attention is great. However, it might take longer and require more oversight on your end. Alternatively, an agency will have multiple professionals working with set processes and deadlines in place. Though, they might not understand the personality of your project inside out. So decide wisely!


Although hiring a freelancer or an agency both have their merits, the choice ultimately rests with you, the business owner. You are the one that will be partnering up and entrusting them with your vision and resources. So, it should be someone that you feel comfortable and confident working with. If you’re leaning towards an agency or want to hear more about what it would be like working with one, us at The Business Toolkit would be happy to help answer any thoughts!



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