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The Top Social Media Trends to Watch in 2023

Are you looking for ways to stay ahead of the curve when it comes to social media trends? Then we’ve got great news for you: 2023 is going to be fantastic for marketers. This year, some fascinating and innovative social media trends could give you an edge over your competitors. 

In this post, we’re about to dive into the top trends that should be on every marketer’s radar in 2023. Let’s take a look, shall we?

social media trends

1. Get ready for AR/VR technology to take over social media

We’ve seen social media trends come and go, but this upcoming trend is going to be here to stay: Augmented Reality (AR) and Virtual Reality (VR) technology. This cutting-edge technology can provide social media users with immersive experiences that were previously impossible. And that will be without leaving the comfort of their own homes. 

From interactive gaming and virtual tours, the possibilities are endless when it comes to social media platforms adopting this trend. Get ready to share your social media posts in a whole new way: AR/VR is soon going to take over.

2. Embrace the rise of podcasting as an engaging content format

With social media trends always changing, podcasting is the latest wave of audio content that is keeping listeners captivated recently. And that won’t be an exception in 2023.

From comedy to sports and everything in between, this audio format provides an intimate connection with an audience that many other forms of content cannot. With no special equipment or deep tech skills needed, anyone can start their own podcast in just a few easy steps. Whether you’re a beginning podcaster or looking for your next show to listen to, now is the perfect time to embrace the rise of podcasting and join this social media trend.

3. Leverage interactivity and involvement with interactive storytelling

Gone are the days when social media was simply a platform for low-stakes content meant to quickly amuse and entertain. Now, social media-savvy users are expecting more from the online realm. In fact, interactivity and engagement with interactive storytelling are at the forefront of it all. 

Storytelling of this nature gives audiences an up close and personal view of people’s lives, values, or ideas in a fun, exciting way. That way, they can also get involved in shaping the narrative alongside the storyteller. So, leverage social media to do something new and different with your content: create imaginative stories that will captivate viewers while asking them to share their own perspectives along the way.

4. Leverage user-generated content to make your brand more visible

Instead of trying to create social media campaigns out of thin air, why not leverage your user-generated content? And, by doing so, give your community a platform to take charge?

User-generated content is powerful: it has the potential to make your brand more visible on social media while engaging your audience. Give customers the chance to show off their brand loyalty by submitting photos of them using and enjoying your product, or sharing fan art related to your brand. 

Creative user-generated content can easily capture the attention of potential buyers. So, unleash your social media users’ creativity and watch as true fans contribute unique visuals that amplify their love for you!

5. Focus on visual content for maximum impact & reach

In 2023, social media trends are all about visuals. The best way to grab someone’s attention is by giving them a visual treat of your content. 

If you want to maximize the reach of your social media accounts, you must focus on visually appealing and highly engaging content. Colorful and eye-catching videos, pictures, and graphics are making social media platforms more exciting than ever before. 

Creating compelling visuals can be an incredibly effective tool for brand communication and will enable you to capture your target audience’s attention in no time. For that reason, embracing visuals is essential for an engaging social media presence. So, make sure you’re making the most out of this amazing trend.

6. Utilize AI & machine learning to improve your social media performance and targeting

Why bother learning each trend and algorithm for social media when you can just let your AI do it for you? The trend in 2023 is to utilize AI and machine learning to maximize engagement, target the right audiences, and increase ROI. 

This technology has reached advanced levels. Nowadays, it allows businesses to outperform their competitors and reduce the amount of time spent manually running campaigns. So what are you waiting for? Get on board with the trend and start creating amazing content while leveraging AI and machine learning techniques to supplement your success.

7. The rise of the “micro-influencer”

In social media circles, ‘2023’ is synonymous with the rise of the “micro-influencer.” This social media trend emphasizes that big social media accounts aren’t necessary for success. Its premise is simple: a small account can generate a big impact. 

Micro-influencers know their niche and target audience better than most. Also,  they are gaining serious traction in the social networking space this year. If you’re an entrepreneur looking to leverage social media to promote your business, keep an eye out for micro-influencers. By doing so, you can connect authentically with potential customers. Chances are, they may be smaller accounts, but they could make all the difference.


Overall, the social media landscape is evolving rapidly. That’s why it’s essential to stay informed on the new trends that are arriving. As we move further into 2023, there may be surprises for us yet. Who knows what exciting trends will appear? 

Now that you read about the top social media trends to keep on your radar this year, you’re in a perfect place to stay up-to-date. Also, you now can make sure your business or online presence is following along. Social media has grown significantly over the years, and it’s always important to keep up. That way, you won’t miss out on any great opportunities for yourself or your company. Reach out to us at The Business Toolkit for more insights, ideas or help with your social media strategy!