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The Business Toolkit
Trusted by 25k+ businesses since 2017

Google Ads Management · United States

RIGHT NOW SOMEONE'S GOOGLING WHAT YOU SELL...BUT CALLING SOMEONE ELSE

We build the entire machine that turns a Google search into a booked job. Not clicks. Not impressions. Booked work. And we've already proven it on our own money.

20 min on Zoom · We map your numbers live · No pressure

Live result · top of page
$1.45M
spent on our own ads
$10.73M
in tracked sales
~7.4×
return on ad spend
5
accounts we take a month
ROI-focused PPC

Professional Google Ads management built for ROI

Google Ads can be one of the fastest ways to generate qualified leads when campaigns are built and managed correctly. The Business Toolkit provides professional Google Ads management services focused on lowering acquisition costs, increasing conversions, and delivering measurable ROI through data driven PPC strategies. From paid search management and conversion tracking to landing pages that turn clicks into booked calls, our Google Ads specialists run the entire system for you.

Let's be honest for a second

Most businesses lose money on Google Ads. And it's almost never Google's fault.

You've probably been here. You boost a campaign, the clicks roll in, the budget drains and the phone stays quiet. So you blame Google, switch it off, and tell yourself "ads don't work for my business."

Here's what actually happened: you were sold ads, not a system. No conversion tracking, so nobody knew which clicks turned into calls. Traffic dumped onto a cluttered homepage instead of a page built to convert. No negative keywords, so you paid for searches that were never going to buy. Slow follow up on the leads that did come in.

Every one of those quietly burns money. And every one of them is something we control.

Fix the machine behind the ads, and the same budget buys you twice the booked work. That's the whole game.

What you actually get

It's not "ads." It's a complete client-getting machine.

A freelancer runs ads. We build and run all 12 moving parts that turn a search into a booked job in your account, under your name.

01

Keyword & intent research

We target the searches that mean "ready to buy," not just "curious."

02

Competitor teardown

We see what's working in your market and beat it, not copy it.

03

Campaign architecture

Structured the way Google rewards, so your clicks cost less.

04

Ad copywriting

Ads that get the click from the person who's ready to call.

05

A landing page that converts

Built to turn the click into a call not your homepage.

06

Conversion & call tracking

So you know exactly which keyword booked which job.

07

Negative keyword pruning

We stop you paying for searches that never buy.

08

Weekly optimization

Real hands on your account every week, not a monthly glance.

09

Bid & budget management

Every dollar pushed toward what's actually booking work.

10

Plain-English reporting

No jargon. Leads, cost per lead, and what we're changing.

11

Landing-page testing

We keep lifting your conversion rate after launch.

12

You own everything

Your account, your data, your campaigns always.

Same budget · twice the work

What changes when the machine is built right

The kind of shift we work toward on a typical HVAC account. Your numbers will be your own.

Before ads without a system
Leads / month8
Cost per lead$240
Conversion rate2.5%
Wasted spend35%
After the full machine
Leads / month18
Cost per lead$110
Conversion rate7%
Wasted spend~0%

Illustrative industry example, not a guaranteed result.

What you actually get

CASE STUDIES

Before Toolkit Ads VS After Toolkit Ads

Why business owners switch to us

The freelancer is cheap. The big agency is a number. We're neither.

 
$500 Freelancer
Big Agency
Business Toolkit®
Builds the full system, not just ads
Sometimes
Senior person on your account
 Junior
Weekly optimization
Monthly
You own the account
Maybe
Often not
Live in 7 days
4–6 weeks
Plain-English reporting
Dashboards you ignore
From "let's talk" to live

You're booking jobs in 7 days

1
Days 1–3

Setup

We install tracking, research your market, and pull apart your competitors. The boring stuff that makes everything else work.

2
Days 4–6

Build

We build your campaigns and your landing page, write the ads, and wire up call tracking end to end.

3
Day 7

Launch

You approve everything nothing goes live without your sign-off and the phone starts ringing.

Book your free strategy call
Simple, transparent pricing

Pick the level that fits where you're at

Management only your ad budget is paid to Google directly and stays fully in your control.

Foundation
$1,000 / mo
+ $1,500 setup · ad spend $500–3K
  • Up to 3 campaigns
  • 1 landing page
  • Conversion & call tracking
  • Monthly optimization
  • Shared account manager
Start here
Most popular
Growth
$2,000 / mo
+ $3,000 setup · ad spend $3K–15K
  • Up to 8 campaigns
  • 3 landing pages
  • Full conversion & call tracking
  • Bi-weekly optimization
  • Priority account manager
Book a call
Market Leader
$4,000+ / mo
+ $5,000 setup · ad spend $15K+
  • Custom campaign build
  • Custom landing pages
  • Advanced tracking suite
  • Weekly optimization
  • Senior dedicated manager
Talk to us

Compare that to the $3K–$10K most agencies charge for less hands-on work and we get you live in a week.

Questions, answered straight

Google Ads FAQ

What's included in your Google Ads management?

Everything that turns a search into a booked job: conversion and call tracking, a landing page built to convert, competitor and keyword research, full campaign build and weekly optimization, and plain-English reporting. You own the account, always.

Does the price include my ad spend?

No and that's on purpose. Management is separate from the budget you pay Google directly. It keeps your spend transparent and fully in your control, and you can scale it up or down anytime without renegotiating.

How fast can I be live?

Seven days. Days 1–3 we set up tracking and research, days 4–6 we build campaigns and your landing page, day 7 you approve and we launch. Nothing goes live without your sign-off.

Why do you only take 5 new accounts a month?

Because every account gets senior attention instead of a junior and an automated report. Five is the number where we can actually move the needle for each client so spots genuinely run out.

Who owns the Google Ads account?

You do. Always. We build inside your account, so if we ever part ways you keep every campaign, every conversion history, and every dollar of data. No hostage situations.

What if I've been burned by an agency before?

Most of our clients have been. That's exactly why we lead with tracking and plain-English reporting so for the first time you can see which keyword produced which booked job, and judge us on results instead of promises.

We take just 5 new accounts a month

Let's map your numbers
live, in 20 minutes.

We'll show you exactly how few booked jobs it takes to pay for the ads, and whether Google makes sense for your business. No pitch, no pressure. If you're not a fit, we'll tell you.

Book your free strategy call

Or call us directly at 786·305·5600

LET'S WORK TOGETHER

Tell us what we're
building together

A real person answers, seven days a week. No ticket numbers, no phone tag, no waiting three days for a templated reply.