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How Brands Can Celebrate Juneteenth on Social Media

What Is Juneteenth?

Juneteenth is an annual celebration that marks the freedom of Black people in the US.

Juneteenth, officially Juneteenth National Independence Day, is a federal holiday in the United States. It is celebrated annually on June 19 to commemorate the ending of slavery in the United States.

How Brands Can Celebrate Juneteenth on Social Media

At its heart, Juneteenth is a day of celebration.

It’s a celebration of the journey and freedom of Black people in the US, and an opportunity to acknowledge the many contributions that Black people have made to American culture.

If you decide to celebrate Juneteenth as a brand this year, it’s important to first take note of what you’re doing internally.

Does your workplace reflect an inclusive and diverse environment? Or do you have more work to do? If you’re an American brand, do your employees get the day off?

Once you’ve answered those questions, here are five tips for celebrating Juneteenth on social media:

  1. Educate Your Community

  2. Spotlight Black-owned Businesses and Creators

  3. Use Hints of Red, Green, and Black in Your Juneteenth Graphics

  4. Post Juneteenth quotes and trivia to help educate audiences

 1. Educate Your Community

One of the most impactful ways your brand can honor Juneteenth is by increasing awareness and understanding.

Create educational content that highlights the history and importance of Juneteenth.

Share posts from other brands and individuals who have provided valuable insights. Encourage dialogue and foster a learning environment within your online community.

2. Spotlight Black-owned Businesses, Creators, and Community-led Organizations

Recognizing and supporting Black-owned businesses, creators, and community-led organizations is crucial for promoting economic equity and cultural appreciation. These enterprises not only contribute significantly to local economies but also serve as cultural beacons, enriching communities with diverse perspectives and innovations.

 3. Use Hints of Red, Green, and Black in Your Juneteenth Graphics

Even if you have a dedicated color palette for your brand, try to integrate these colors for your Juneteenth social media posts.

 

4. Post Juneteenth Quotes and Trivia to Help Educate Audiences

Educating audiences about Juneteenth through quotes and trivia is an effective way to raise awareness and foster a deeper understanding of this significant holiday. Sharing meaningful quotes and interesting facts can engage and inform people, encouraging them to learn more about the history and importance of Juneteenth. Here are some ways to approach this:

Juneteenth Quotes:
Posting powerful quotes from historical figures, activists, and leaders can inspire reflection and dialogue. Here are a few examples:

1. Frederick Douglass: “Where justice is denied, where poverty is enforced, where ignorance prevails, and where any one class is made to feel that society is an organized conspiracy to oppress, rob and degrade them, neither persons nor property will be safe.”

2. Martin Luther King Jr.: “Injustice anywhere is a threat to justice everywhere.”

3. Opal Lee (Grandmother of Juneteenth): “Juneteenth means freedom. It means equality, and it means the end of a terrible chapter in our history and the beginning of a new chapter where we work towards a better future for everyone.”

4. Maya Angelou: “You may encounter many defeats, but you must not be defeated.”

Juneteenth Trivia:
Engaging audiences with trivia can make learning about Juneteenth fun and interactive. Here are some trivia points to share:

1. Historical Fact: Juneteenth is the oldest nationally celebrated commemoration of the ending of slavery in the United States, dating back to 1865.

2. General Order No. 3: Issued by Union General Gordon Granger on June 19, 1865, in Galveston, Texas, this order informed Texans that all enslaved people were free in accordance with the Emancipation Proclamation.

3. State Recognition:  Texas was the first state to recognize Juneteenth as a state holiday in 1980. By 2020, 47 states and the District of Columbia recognized Juneteenth as either a state holiday or a day of observance.

4. Federal Holiday: Juneteenth became a federal holiday on June 17, 2021, when President Joe Biden signed the Juneteenth National Independence Day Act into law.

5. Traditional Celebrations: Juneteenth celebrations often include public readings of the Emancipation Proclamation, singing traditional songs like “Lift Every Voice and Sing,” and readings of works by African American writers.

Combining Quotes and Trivia:
To maximize engagement, combine quotes and trivia in social media posts, newsletters, or educational materials.

Interactive Activities:
Encourage audience participation by hosting quizzes or trivia games. Offer small prizes or recognition for correct answers to motivate learning and sharing.

Visual Content:
Use visually appealing graphics to highlight quotes and trivia. Infographics, short videos, and animated posts can make the content more engaging and shareable.

Educational Campaigns:
Create a series of posts leading up to this day that gradually build knowledge. Each day, share a new quote and trivia fact, culminating in a comprehensive overview of  June 19th.

By incorporating quotes and trivia into your educational efforts, you can create a rich, engaging experience that informs and inspires your audience, fostering a deeper appreciation for this pivotal moment in American history.

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