You finally have your logo — and a folder full of files with confusing extensions. Knowing which one to use (and which to never let go of) saves you blurry prints, broken websites, and awkward “can you resend it?” emails.
Quick answer: Use vector files (AI, EPS, SVG, PDF) as your master logo because they scale to any size without losing quality, and use raster files (PNG, JPG) for everyday web and screen use. Always keep the editable vector source (AI or EPS) — it’s the original everything else is made from.
Logo file formats at a glance
| Format | Type | Best for |
|---|---|---|
| AI | Vector (editable) | The master source file — edits and new exports |
| EPS | Vector | Print & professional printers; universal vector |
| SVG | Vector | Websites — sharp at any size, small file |
| Vector (sharable) | Sending to printers/clients; easy to open | |
| PNG | Raster | Web & screen, supports transparent background |
| JPG | Raster | Photos & flat backgrounds; no transparency |
Vector vs. raster: the key difference
- Vector (AI, EPS, SVG, PDF) is built from math, so it scales infinitely — from a business card to a billboard — with zero quality loss. This is your true logo.
- Raster (PNG, JPG) is built from pixels, so it gets blurry when enlarged beyond its size. Great for web, wrong for large print.
Which logo files should you use when?
- Website / social: PNG (with transparency) or SVG.
- Print (flyers, signs, merch): EPS, PDF, or AI — send these to your printer.
- Editing / future changes: AI (or EPS) — the editable source.
- Quick sharing: PDF or PNG, which open anywhere.
The files you should always own
When you get a logo designed, make sure you receive the editable vector source (AI or EPS) plus transparent PNGs. Without the vector original, you can’t resize cleanly for print or make edits later — you’d have to rebuild the logo from scratch. A reputable logo design service always hands over the full file package.
Frequently asked questions
What is the best file format for a logo?
A vector file (AI, EPS, or SVG) is best as your master, because it scales to any size. PNG is best for everyday web use.
What’s the difference between vector and raster logos?
Vector files scale infinitely without quality loss; raster files are pixel-based and blur when enlarged.
Which logo file do I send to a printer?
An EPS, PDF, or AI vector file — never a small PNG or JPG.
What logo file should I use on my website?
PNG (for transparency) or SVG (for crispness at any size).
What files should I get from my logo designer?
The editable vector source (AI or EPS), plus transparent PNGs and a PDF for sharing.
Get your logo in every format you need
A professional logo package includes all the files above, ready for web and print. Get professional logo design from The Business Toolkit, or browse all our design services.
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2 years ago |
4 mins
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