Managing our digital lives would be much simpler if there was only one social media platform. Unfortunately, there are multiple platforms, each with its own unique image size requirements for optimal visual content sharing and connection. These sizes encompass avatars, covers, banners, headers, stories, videos, ads, and thumbnails. To simplify matters, this guide focuses on the seven most commonly used platforms: Instagram, Facebook, TikTok, LinkedIn, Twitter, Pinterest, and YouTube. It provides essential information on the recommended image sizes for these platforms, making it easier for you to unleash your digital creativity.

1. Instagram

When it comes to Instagram, there are various image formats to consider. “Stories” are temporary image and video shares with select users, “highlights” showcase the best parts of your Instagram posts, “carousel ads” enable multiple images per ad for multi-product galleries, and “IGTV” is a separate video app.

Recommended Instagram sizes and dimensions:

Instagram Image Guidelines:

Profile Picture: 320 x 320px

Instagram Posts & Image Ads:

• Landscape: 1080 x 566px
• Portrait: 1080 x 1350px
• Square: 1080 x 1080px
• Aspect ratio: 1.91:1 to 4:5
• Recommended width: 1080px
• Recommended height: 566px to 1350px

• Landscape 1080 x 566px
• Portrait 1080 x 1350px
• Square 1080 x 1080px
• Aspect ratio landscape 1.91:1, square 1:1, vertical 4:5
• Recommended width of 1080px
• Recommended height 566—1350px (dependent on orientation of image)

IGTV

• Recommended dimensions 1920 x 1080px (vice versa for landscape)
• Cover image height 420px
• Cover image width 654px
• Aspect ratio 1:1.55

Need your social media pages created? Our team of experts will craft all pages to perfectly capture your brand’s essence, communicate your message effectively and connect you with your target audience.

2. Twitter

Twitter offers unique features such as “twitter cards” for attaching images to links in tweets, and “moments” which are similar to Instagram highlights. Additionally, they have recently introduced “Fleets,” a mobile-only feature that expands their range of marketing tools.

 

Recommended Twitter sizes and dimensions:

Twitter profile

• Twitter Image Guidelines:Profile Picture:
  • Size: 400 x 400px
  • Maximum file size: 2MB

  Banner:

  • Size: 1500 x 500px
  • Aspect ratio: 3:1

  Tweets:

  • Recommended size: 1024 x 512px
  • Aspect ratio: 16:9
  • Max file size: 5MB for photos/GIFs on phone, 15MB on desktop

Twitter cards

• Aspect ratio 1.91:1
• Summary card 120 x 120px
• Summary card with large image, max dimensions 4096 x 4096px
• Player card 262 x 262px, or 359 x 196px with 16:9
• Website cards 800 x 320px

Twitter fleets

• Recommended dimensions 1080 x 1920px

Twitter ads

• Single/multi image tweets minimum size 600 x 335px
• Website card image size 800 x 418px with 1.91:1 aspect ratio or
• 800 x 800px with 1:1 aspect ratio, max file size is 20mb
• App card image 800 x 418px with 1.91:1 aspect ratio, max file size of 3mb
• Carousels 800 x 418px with 1.91:1 aspect ratio, max file size of 20mb for 2—6 image cards
• Direct message card 800 x 418px with 1.91:1 aspect ratio
• Conversation card 800 x 418px with 1.91:1 aspect ratio, 3mb as max file size

3. Tik-Tok

TikTok, the latest social media phenomenon, keeps things simple with its focus on videos, ads, and profile pictures. Formatting on this platform revolves around these elements, allowing for easy content creation and sharing.

Recommended TikTok sizes and dimensions:

TikTok profile picture

• 200 x 200px

TikTok video

• Recommended dimensions of 1080 x 1920px with aspect ratio 1:1 or 9:16

TikTok ad

• Portrait 720 x 1280px
• Square 1200 x 1200px
• Landscape 1280 x 720px

4. Facebook

Facebook, like Instagram, places emphasis on posts, banners, and stories for its visual content. Specific dimensions are required for event pages and marketplace advertisements. Additionally, Facebook supports 360-degree images, allowing users to showcase panoramic views on the platform.

Recommended Facebook sizes and dimensions:

Facebook page

• Profile picture recommended dimensions 170 x 170px on desktop, 128 x 128px smartphones
• Cover photo recommended dimensions 820 x 312px on desktop, 640 x 360px smartphones
• Ideal file size is less than 100kb
• Cover video should be 820 x 462px and 20-90 seconds

Facebook posts

• Recommended sizes 1200 x 630px with aspect ratio 1.9:1—upload the highest resolution possible!
• Carousel of 2-10 images 1200 x 1200px with aspect ratio 1:1

Facebook page cover photos

• 1200 x 628px with aspect ratio 2:1

Facebook panorama photos

• 30,000px in any direction; less than 135,000px in overall size
• Aspect ratio 2:1
• Max size up to 30mb

Facebook stories

• Recommended dimensions 1080 x 1920px with
• Aspect ratios 9:16 and 4:5 to 1.91:1
• Max duration 5 secs (6 on messenger)
• Max file size 30mb
• Similarly to IG stories, avoid 250 pixels at the top and bottom if including text

Video stories: min width 500px

• aspect ratios 9:16 to 1.91:1
• max duration: 15 secs
• max file size: 4GB

Facebook ads

• Facebook feed ads 1080 x 1080px with aspect ratio 1.91:1 to 1:1; maximum file size is 30mb
• Right column ads 1080 x 1080px with aspect ratio 1:1; these feature solely on desktop!
• Instant articles 1080 x 1080px with aspect ratio 1.91:1 to 1:1; maximum file size is 30mb
• Marketplace ads 1080 x 1080px with aspect ratio 1:1; maximum file size is 30mb
• Facebook search 1080 x 1080px with aspect ratio 1.91:1 to 1:1; maximum file size is 30mb
• Sponsored messages 1080 x 1080px with aspect ratio 1.91:1 to 1:1; maximum file size is 30mb
• Messenger inbox ads 1080 x 1080px with aspect ratio 1:1; maximum file size is 30mb
• Messenger stories ads 1080 x 1080px with aspect ratio 9:16

5. LinkedIn

LinkedIn, being the second largest B2B marketing platform after Facebook, offers a vast pool of job opportunities, with over 20 million advertised as of December 2020. Given the significance of this platform, it is crucial to pay attention to image and video dimensions and quality. Fortunately, there are only a few key considerations to keep in mind, primarily focusing on individual and company profiles.

 

Recommended LinkedIn sizes and dimensions:

LinkedIn Profile

• Profile picture 400 x 400px; though you can use images up to 7680 x 4320px for better quality; max file size is 8mb
• Cover image 1584 x 396px with aspect ratio 4:1

LinkedIn for business pages

• Profile picture / logo 300 x 300px
• Banner recommended size 1128 x 191px
• Life tab main image recommended dimensions 1128 x 376px
• Life tab custom modules recommended dimensions 502 x 282px
• Life tab company photos 900 x 600px

LinkedIn posts

• Images for blog post links are recommended to be 1200 x 627px with aspect ratio 1.91:1
• Video post 256 x 144px–4096 x 2304px

LinkedIn stories

• 1080 x 1920px with aspect ratio 9:16

LinkedIn ads

• Recommended size for company/spotlight ads logo 100 x 100px
• Spotlight ads background image is recommended at  300 x 250px
• Sponsored content images 1200 x 627px with aspect ratio 1.91:1
• Sponsored content carousel images 1080 x 1080px with aspect ratio 1:1

Our team of experts will craft all social media pages to perfectly capture your brand’s essence, communicate your message effectively and connect you with your target audience.

6. Youtube

YouTube prioritizes videos, making them the central focus of the platform. Therefore, when it comes to optimizing your YouTube channel’s appearance, you only need to consider a few additional image dimensions to ensure a polished and professional look.

Recommended YouTube sizes and dimensions:

Youtube page

• Profile picture 800 x 800px
• Banner image 2560 x 1440px with aspect ratio 16:9; max file size 6mb

Youtube video

• Standard video at a minimum size should be 1280 x 720px
• File size limit 6mb
• Video aspect ratio 16:9
• For a better quality video (i.e. to be rented/sold), recommended dimensions 1920 x 1080px
• Maximum video file size 128GB
• Maximum video length 12 hours

Youtube ads

• Skippable in-stream ads should be 12 seconds—3 minutes
• Non-skippable ads are 15 seconds, unless you’re in EMEA where they’re 20 seconds
• Bumper ads are 6 seconds long
• Discovery ads recommend 16:9/4:3 with a maximum file size of 1GB

7. Pinterest

Pinterest stands out as the only social media platform that enables users to search using images. With its emphasis on creativity, collaboration, and visual content, Pinterest offers a unique space for expressing your creative freedom. The platform provides a straightforward set of standards, allowing you to explore and showcase your creativity to the fullest.

Recommended Pinterest sizes and dimensions:

Standard pin:

• 1000 x 1500px, aspect ratio 2:3

Square pin:

• 1000 x 1000px, aspect ratio 1:1

Long pin:

• 1000 x 2100px, aspect ratio 1:2.1

Infographic:

• 1000 x 3000px, aspect ratio 1:3 (this one may take some trial and error as technically speaking, elongated pins can end up being shortened in the feed)

Sizing for Success

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Consistently producing captivating visuals is already impressive, and managing the image parameters for each social media platform can be overwhelming. We’ve taken care of the logistical details, allowing you to fully embrace your artistic freedom. Save this post for future reference and stay within the social media sizing guidelines provided above to unlock the full potential of your visual content across multiple platforms.